DETROIT (Reuters) - DaimlerChrysler AG has no qualms about ignoring female tastes -- at least when it comes to selling Dodge cars.
The new Dodge Magnum sport wagon and a soon-to-be-released Dodge Charger, a modern update of the classic muscle car from the 1960s, are very much targeted at a male audience, said Trevor Creed, design chief at the company's U.S.-based Chrysler unit.
"It does scream male, there's no doubt about that. We found that in our market research and focus groups," he said at an automotive conference in the Detroit suburb of Dearborn.
Creed was responding to a comment from the audience that suggested that the brassy styling of the vehicles -- broad-shouldered and with massive hoods to pack in big V-8 Hemi engines -- had a testosterone feel about them that might not appeal to most women.
"But I don't think there's anything wrong with that. There can be an awful lot wrong with doing the opposite," Creed said. (you know womans groups are going to jump all over this statement )
link
No Girlie Cars Please -- We're Dodge!
- renovation
- Posts: 13859
- Joined: Wed Nov 22, 2000 8:24 am
- Location: on a lake in michigan
- Contact:
No Girlie Cars Please -- We're Dodge!
the Last time I was Talking to myself . I got into such a heated argument . that is why I swore I never talk to that guy again. you know what it worked now no buddy talking to me. 

umm... why do people make such a big deal about a station wagon with a V8 in it? I have been drivin one for years! Not like its new or anything. LOL im gonna be the guy driving the original beetel when all the yupies get the new ones (except with wagons)
[align=center]A self-aware artificial intelligence would suffer from a divide by zero error if it were programmed to be Amish[/align]