From the press release:
The iSO-CAT6 Special Edition that newly combined with dCBL-CAT7 cable is configured with 3 kinds of network cables offering respectively different sound characteristics with high quality, which allows the user organize own unique customized audio system selecting bright & pompous tone, neutral, mild & comfortable tone.
Just to be clear, SOtM is not only saying that different Ethernet can sound different, they have gone and made three different Ethernet cables that sound different! 1
dCBL-CAT7 1.5M with iSO-CAT6 Special Edition : US$1,100
dCBL-CAT7 2.5M with iSO-CAT6 Special Edition : US$1,200
dCBL-CAT7 3.5M with iSO-CAT6 Special Edition : US$1,300
dCBL-CAT7 4.5M with iSO-CAT6 Special Edition : US$1,400
dCBL-CAT7 5.5M with iSO-CAT6 Special Edition : US$1,500
SOtM has also introduced the dCBL-CAT7 cable, which incorporates their Filter Block in-line, "eliminating the wide band digital noise inflowing from the router or NAS" according to the company.
dCBL-CAT7 1.5M(Standard) : US$500
dCBL-CAT7 2.5M : US$600
dCBL-CAT7 3.5M : US$700
dCBL-CAT7 4.5M : US$800
dCBL-CAT7 5.5M : US$900